Brand Book

Service Description

A brand book (or brand guide) is a comprehensive document that outlines the elements of a brand and provides guidelines for maintaining consistency in its presentation and communication. It includes: 1. **Brand Overview**: Mission, vision, and values of the brand. 2. **Logo Usage**: Guidelines for how to use the logo, including clear space, minimum size, and correct color variations. 3. **Color Palette**: The official colours used in branding, with exact color codes (Pantone, CMYK, RGB, HEX). 4. **Typography**: Recommended fonts and how to use them in different contexts. 5. **Imagery**: Guidelines for photographic and illustrative styles. 6. **Voice and Tone**: Instructions on how the brand should communicate in writing, including examples of language and style. 7. **Brand Applications**: Examples of how the brand elements should be applied to various materials like business cards, brochures, websites, and social media. A brand book helps ensure that anyone working with the brand—whether internal teams or external partners—consistently represents the brand in a way that aligns with its identity and values.